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TRSE Helps You Realize the Value of Ideas
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Newsletter: October 2011

What is the "value" of a valuation analysis?

For starters:
  • Third party I.P. valuations are expected by investors
  • Know where you stand in relation to competition
  • Up-to-date confirmation of your revenue projections

Most investors are not very creative. With that being said, let me explain. When an investor reviews a business plan they are trained to examine all the numbers, especially revenues vs. expenses. They also look at the opportunity for themselves in how much of the company they can receive for their investment. Professional investors  always have precalculated value ratios for a buy-in at each level or round of funding.

When you provide an I.P. valuation you add a new dimension to your proposition. It allows you to use realistic market comparables and histories as examples of where your company can be and how that fits into your vision. Don't forget, it's your company and you are expected to know all. Most business plans have sections on competitors but very few have sections on comparables that are successful, how successful they are and where they are heading. They can provide examples of how others reached their goals and most importantly shows investors that your concept can in fact work.

Two extreme examples of investor value are Apple Computer and ExxonMobil. They have been battling each other for title of the country's most valuable company, one based on the price of oil and the other on a history of successful innovation and creating new revenue streams. But there is another huge difference between them. As a company,  ExxonMobil has tremendous assets in plant, property and equipment but their balance sheet shows zero Intangible Assets. On the other hand, Apple has high stock price based on investor expectations of future earnings of which they have a strong history. They also have over $1 billion in Intangible Assets listed on their balance sheet.

We have the tools, experience, insight and data to provide a world-class valuation report based on your I.P. with supporting data on what you can achieve and how your company can perform. We do this as a third party objective opinion and provide you a new tool in addressing valuation issues and equity distribution for investors.


Technology Resource of the Southeast, Inc. is an objective, third party regional service provider. We specialize in assessment, analysis and valuation of new products and emerging technologies.

Call us anytime for assistance or free consultation. (423) 929-0380


Previous Newsletters:

Newsletter: May 2011
Newsletter: July 2009
Newsletter: June 2008
Newsletter: January 2007
Newsletter: October 2006
Newsletter: March 2006
Newsletter: October 2005
Newsletter: July 2005
Newsletter: April 2005
Newsletter: December 2004
Newsletter: September 2004
Newsletter: June 2004
Newsletter: January 2004


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