Newsletter: January 2012
What to do with
non-core and stranded I.P. assets?
For starters:
- Ignore them
- Donate them
- Put them to work
It takes a lot of resources to develop meaningful innovation and
leading edge technologies. Some companies expense the costs while
others amortize the cost for their balance sheets. Either way it can be
a substantial amount of money, time and resources.
Sometimes these technologies become unused due to market dynamics or a
shift in the direction of the macro economy. Whatever the reason, there
are companies that can utilize what you no longer need. How do you
reach them? The process is straightforward. There are technology
brokers that will work with you to find a partner, there are Patent
auctions and there are technology exchange websites. All outlets work
to some degree but in order for them to work you must have a reasonable
and transparent Valuation to use as part of your outreach presentation
or confidential negotiations.
Carried to an extreme, a company can end up in trouble. Consider
Eastman Kodak which developed the basic of digital photography only to
put the technology aside and watch their stature and fortunes
deteriorate. A different example is Research in Motion. A pioneer with
its Blackberry platform, it has been labeled as a laggard and
unfortunately cannot keep up with the pace of change in the smart phone
arena. The company is considering selling its I.P.
In each case, their issues should have been addressed a long time ago.
In one case it was a bad decision to leave groundbreaking technology on
the shelf and in the other, not keeping pace with the fast changing
mobility platforms may have a devastating effect on the company, unless
it can find a partner or buyer.
In each case, the companies waited too long to maintain their stature.
They could have been making deals or restructuring by adding new
divisions when they had resources available.
We at technology Resource have the experience, track record and
expertise to value your technology, patented or not, which will provide
a realistic and fair value for seeking licensees, joint ventures or
sale of your available technology to bring in new revenues that can be
used for growing your core businesses. We provide fully transparent
valuations using multiple methodologies to provide fully justifiable
results.
We have the tools, experience, insight and data to provide a
world-class valuation report based on your I.P. with supporting data on
what you can achieve and how your company can perform. We do this as a
third party objective opinion and provide you a new tool in addressing
valuation issues and equity distribution for investors.
Technology Resource of the Southeast, Inc.
is an objective, third party regional service provider. We specialize
in assessment, analysis and valuation of new products and emerging
technologies.
Call us anytime for assistance or free consultation.
(423) 929-0380
Previous Newsletters:
Newsletter: October 2011
Newsletter: May 2011
Newsletter: July 2009
Newsletter: June 2008
Newsletter: January 2007
Newsletter: October 2006
Newsletter: March 2006
Newsletter: October 2005
Newsletter: July 2005
Newsletter: April 2005
Newsletter: December 2004
Newsletter: September 2004
Newsletter: June 2004
Newsletter: January 2004
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